Dr. Martens Lofi Project

For this project, designers were asked to choose a brand, define a problem within the brand, and come up with touchpoint solutions. The final outcome would be lofi mockups of the touchpoint as well as a concept board illustrating the touchpoint. I chose Dr. Martens and focused on the gap within the music market. To approach this, I created a collaboration touchpoint with music brand Spotify to push Dr. Martens further into the music scene.