Teakhaus Rebrand

For this project, designers were tasked with rebranding a brand associated with a mundane object. I chose cutting boards as my object and the brand Teakhaus to rebrand. I began by researching the brand and their target audience. After, I created a new style guide including color palette, typography, logo, slogan, and icon. From this I created a brand style and hi-fidelity touchpoint. The touchpoint is a social media presence focusing on creating community and customer loyalty by offering further services. The new brand priorities were cooking, community, and environment, so my designs focus on these to create brand personality.